Hello, beautiful!

I'm Fiona, the lead artist at Urban Beauty Loft. I consider myself more of a designer than just a makeup artist. My aim is to ensure you feel at ease and enjoy the process, because beauty transcends makeup alone! From hair and makeup to clothing, comfort, and confidence, every element contributes to showcasing the best version of yourself. There's nothing more rewarding for me than revealing your inner beauty while accentuating your finest features!

After a decade in the corporate realm, I decided to pursue a more meaningful career in the beauty industry. Following extensive training in San Francisco and in Korea, I returned to the Bay Area to establish my former brand - Imagi by Fiona. My experience spans working with brides worldwide, collaborating on photoshoots with top talents, and assisting numerous individuals in presenting their best selves in the business world.

I'm really excited about the opportunity to collaborate with you!

Xo - Fiona